BY BRIAN SIMPSON, CHIEF COMMUNICATION ARCHITECT
My daughter’s favorite question is, “Why, Daddy?”
She is only 4-years-old, but she is wise beyond her years. A few days ago, she asked WHY and
I gave her the standard parental response my parents sometimes gave me: “Because I said so.” Her reply? “Daddy, when I ask you WHY, I want a real answer.” Touché my dear.
My question for you is this: How often do you stop to think about the WHY behind WHAT you say?
Try this: Tomorrow morning, count how many times people ask, “How’s it going?” More than likely, my guess is that your knee-jerk response is something like, “Fine” or “Good, you?” Each time this happens, I want you to stop and ask yourself, “When and where did I learn this response? And why does it pop out of my mouth like a broken record? Who programmed this into my brain?”
In today’s ultra-tech, everything-must-be-instantaneous society, it is likely that you sent and received your “Good mornings” via a social networking outlet, such as Facebook. If you have a few hundred friends, a couple of them probably chimed back. This is how communication, digital or otherwise, should be: like a two-way street. What about your business communications? Are they two-way, as well?
A recent article by my favorite PR/social media blogger Brian Solis exposed a critical communication flaw in many companies’ social media strategy. Solis conducted a brilliantly simple yet creative week-long experiment, making an agreement with himself to Like every brand that asked him to do so. In other words, the impetus behind the message, “Please like us on Facebook” was of no importance. If they asked, he clicked their Like button.
What about you? Do you stop to think about the WHY behind the communication messages you sling this way and that way throughout your day?
Communication is the linchpin in every relationship. It affects your personal life. It affects your work life. It affects your business.
What if you couldn’t communicate? What would happen to your relationships? What if you suddenly lost the ability to walk the sidewalks of that two-way street with your kids, your spouse, or your clients?
This week, think about the WHY behind your words, because every word that exits your mouth holds real POWER, which should never be underestimated. I look forward to sharing more thoughts with you here on the Xtreme Results blog, as Melissa and I explore many ways to help you speak by design, not by default… to communicate with purpose, from the inside-out.
Oh, and by the way … Are you wondering WHY you should you Like our Xtreme Results page on Facebook? Easy! In the coming months, we will be adding special discounts on our coaching packages to our fans, not to mention the free instructional public speaking videos that you will not find anywhere else. So go ahead and Like us. You will be glad you did. And if there are specific features you would like to see on our page, be sure to let us know. After all, we are here to serve you!
Live the Dream My Friends!