According to one of my all-time favorite books, The Go-Giver, by Bob Burg and John David Mann, The Law of Authenticity states that, “The most valuable gift you have to offer is yourself.”

So what does that mean really?  Essentially being authentic means being real and true, not false.  It also means that the world is going to benefit the most when you stop pretending to be someone you’re not and you start being more real and who you really are!  It means it’s soooo important for you to know who you really are!  Do the inner work.  Do the self reflection to discover more of your true and authentic self.

Let’s start there.  Let’s take a look at some questions you can reflect on and answer:

1. If you had to describe yourself when you are NOT TRYING, but you are just being yourself, how would you describe yourself?


2.  When you are just being yourself, what valuable gifts do you have to offer? List both business and personal. These may include things like compassion, good listener, patience, love, humor and other core traits and values you have as well.  (These are things you don’t have to force or pretend, again, they are just a natural part of you being you, your true self.)



After you have taken some time to reflect on and answer those questions, I invite you to highlight these…  own them.. love them… love yourself and all that you have to offer.  You really have to see that you are already great. You have all you need already residing inside of you.  You just need to do what my great friend Les Brown says and “step out of your head and into our greatness.”  Own it, claim it, and share it with the world!

It is very important for you first to believe you are amazing and great and that YOU ARE the best part of what you have to offer!  Really see how you being YOU is the best way to create a genuine and powerful relationship. When you recognize that, you take the pressure off yourself with trying so hard to be someone else, but rather you can now choose to show up as yourself and play full on as yourself!  See yourself as that person who makes a significant difference in others’ lives.  You need to look at yourself in that light.  You are a magnificent and amazing being and you are here to create amazing things for people.  It’ll change how you show up not only at the office and in your relationships, and everywhere from the grocery store, the post office, to rush hour traffic.  So digest that and really internalize how powerful you really are and how much value you really do have to give and to offer from you being YOU.

Own it, claim it, know your worth, and choose to share it with others!  Bob Burg says, “When you keep it to yourself it doesn’t build interest, it withers.” The world  is starving for you to be YOU!

Too often, we spend a lot of time trying to be someone we’re not.  We often try to be the kind of person we think other people want us to be.  The kind of person our parents think we should be or our boss or our teacher or our spouse or kids or friends, or whomever.  That’s a lot of hard work… always trying… arggg!  Do you realize that a lot of our views or beliefs are based on what someone else see’s and believes to be acceptable?  We try and be supermom, super business woman, and superfriend. We try to make everyone else happy with how we are living our lives.  As long as we spend our lives trying to fit someone’s description of who we should be, we will never be able to truly reach and connect with people.  Why?  Because we are just going through the motions… it’s not real!  We are just crossing something off a list we “should be” doing, just so someone else will be happy and will think we’re doing it right and like us, but we’re not really allowing our true self to emerge and be a part of creating the experience.

When you live from WHO YOU REALLY ARE, from your authentic self, this is where you begin to really connect with people and miracles begin to happen!!  YOU have a gift and that gift is YOU, and NOW you can share it. Who you are is what you have to give and that is a grand gift for anyone that receives it!!!

If you would like to master the Law of Authenticity, you’ll want to check out the details of Xtreme Results’ next tele-course!

Happy You Being YOU!

What are your thoughts on this topic?  I’d love to hear what you have to share. Please leave your comments below.

Live the Dream My Friends!

2 commets “THE INSIDE: What Does It Really Mean to Be Authentic?

  1. Nagihan Mavi (Edit)

    l am soo impressed Melissa. Thank You for sharing this great gift with us. l will start daily reflection time to find the answer of these questions and to discover MYSELF. Words are not enough to express my feelings..looking forward to see You in August

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