In the business world, people often ask, “So, what do you do?” These days, my response tends to be, “I teach people how to communicate more authentically … from the heart.” I find this answer sparks people’s interest and leads to engaging conversations. But what is authentic communication?

Nathaniel Hawthorne was a writer and novelist who lived in the early- to mid-1800s. He said, “No man, for any considerable period, can wear one face to himself and another to the multitude, without finally getting bewildered as to which one is true.” This is how I define authentic communication. It is all about wearing the same face in every situation and communicating from the heart regardless of the environment or the person or people with whom you are speaking.

Have you ever known someone who communicates in one way in front of close friends and in a completely different way when in mixed company or professional meetings? To me, this is the equivalent of donning different “masks” for different situations. This is not authentic communication.

au•then•tic•i•ty = genuine; trustworthy; reliable

As much as I would love to tell you otherwise, there is no magic formula for guaranteed success in business relationships. However, being authentic is the closest thing to such a formula in my opinion. When you speak from the heart, it is possible to speak with poise and confidence that resonates with listeners. When your communication is “canned,” it sounds scripted and fails to pull at people’s heartstrings. In other words, it doesn’t make the all-important emotional connection.

That being said, don’t confuse authenticity with transparency.

The Law of Authenticity: “The most valuable gift you have to offer is yourself.”

Let’s say that again. The most valuable gift you have to offer is yourself. This is the most important lesson I teach my clients! Sure, you can learn about and perfect your eye contact and your gestures, your vocal variety and your movement, your posture and your poise all day. But what people really want to hear is YOUR story, YOUR experiences, YOUR insights. The technical side of speaking and presenting is important, but it is far from the whole enchilada. In fact, you can literally practice the dozens of technical aspects of public speaking for YEARS and never master the art of authentic communication. That’s how communication coaching from Xtreme Results is different from the public speaking training you will learn anywhere else. When you train with us, everything begins with THE INSIDE. Master that, and your outward communication will shine brighter than you can imagine.

If you would like to master the Law of Authenticity, you will not want to miss Xtreme Results’ next tele-course! It will be a truly transformational 4-week journey, and it begins in just a few days. DON’T MISS OUT on your chance to learn how to:

1. Understand the Law of Authenticity and its potential to grow your business and help your personal life

2. Use the Law of Authenticity to break through the blocks and barriers to the business success about which you have been dreaming

3. Project confidence and apply the Law of Authenticity to your business communications

4. Understand and apply four more Laws of Stratospheric Success to your business operations and personal life, as outlined in the book, The Go-Giver by Bob Burg and John David Mann.

At just $97.00, you simply cannot afford to miss our upcoming tele-course. You will not regret this investment in yourself. The lessons you can learn about being yourself from this summer forward absolutely have the power to change your entire life for the better.

Think about it. If you make this very affordable investment in yourself, where might you be 5 weeks from now? How about 5 months? Five years? If you skip this opportunity, where do you honestly think you, your family and your business will be in 5 weeks? Five months? Five years?

Authentic communication is everything in this life!

Ralph Waldo Emerson once wrote, “There is no privacy that cannot be penetrated. No secret can be kept in a civilized world. Society is a masked ball where everyone hides his real character, then reveals it by hiding.”

It is time to stop hiding behind your collection of masks. Being yourself can be SO MUCH FUN! And it can make you a better communicator, create better relationships, and help you to leave less money on the table in your business. But don’t take my word for it. Find out the truth for yourself.

Thanks for reading our blog. Please leave us a comment below to let us know how YOU think becoming a better, more authentic communicator could impact YOUR life and your business. Melissa and I welcome your comments.

Live the Dream, My Friends!!

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